John A Norrie
TRANXACTOR UK PTE LIMITED
John is the founder of Tranxactor. He is the architect of the company’s core technology platform branded Thor. John is passionate about using technology to provide services that deliver tangible value to its clients. Joining the dots between the consumer buyer and the retail seller has been the focus of John’s business career for the past 30 years. John conceptualized the need for a platform that could receive and process data in realtime from virtually any source. Critical to this was capturing shopping basket data from retail point of sale systems (POS) and process against complex rules sets to deliver a response back to the POS to print on the customer’s receipt.
John’s technology vision coupled with his knowledge of retail marketing has driven the company since its inception in 2002 in New Zealand. The company boasts a portfolio of blue chip clients in UK/Europe, Australia, SE Asia and NZ.
Panel Session: The Key Ingredients of True Brand Loyalty
Brand loyalty is the pie everyone wants a slice of: if you know your customers aren't spending money with your competitors you can guarantee your market share will be growing. But while it's easy to get excited about the idea of brand loyalty, there aren't many who know how to generate it. Our panellists share their list of key ingredients. Panel Theatre Hall 11 - Tuesday 12:00 - 12:30