Ellie Gill


Sometimes known as Mrs Market, Ellie has just launched an app and online platform for market, street food and festival traders, to help them make more money, save money and save time on tasks which should be automated. Before her brand, Marketti was launched, Ellie worked as campaign co-ordinator for the UK’s Love Your Local Market fortnight where she gathered years of feedback from the market and event industries on what was needed to digitally improve the working lives of traders and get more people #downthemarket. She also sits on the Mayor of London’s Special Assistance Team and the Management Board at Leeds Kirkgate Market.

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#Downthemarket in a Digital Age

Using an app that lets customers fill their basket by location, unlocks click & collect and is your payments provider. Is this what the future Market Place will look like? Ellie Gill believes it should, having taken a look at the industry, consulting for the national body NABMA. She argues that mobile trading needs to change to level the playing field online – and she’s launched the app to do it.